Let’s build hyper-growth products
As Berlin based independent product lead, ux and growth-strategist, entrepreneur and fulltime working mom I help organisations of all sizes to exceed their goals, making the product the center of their business strategy.
Hi I'm Anne
an inspirational product leader with 12+ years of experience in building & scaling products and services used by leading companies including Google, Microsoft, Deutsche Telekom, Mercedes, eBay, Allianz and many more. I’m a people person with strong customer focus. A reputation for delivering outstanding results.
With my passion for building outstanding experiences, products, and services I'm searching for ambitious organisations that want to build a product-centric organization, and scale their products’ success.
Let's build better products together
Launch products that drive hypergrowth
using product-led growth
Product-centric organizations don’t just have higher customer satisfaction ratings; they scale faster, all while spending a fraction on acquisition costs. Let me help you turning users into happy, paying customers.
Don’t risk your product & features fall short:
- Deliver meaningful customer value immediately
- Move your customer from conversion to expansion
- Build habit-forming experiences your customers fall in love with
- Use evidence instead of heated debates on what to launch next
Make your organization thrive
with a product and purpose-driven culture
Product-Led Growth means that every team in your business influences the product. By having every team focused on the product, you create a culture that is built around enduring customer value.
Get all hands on deck:
- Formulate a cohesive yet inspiring vision, strategy, and roadmap
- Build and run agile, self-pushing cross-functional product teams
- Develop space for collaboration and personal growth
- Grow relationships and foster company-wide collaborations
- Respect joy and exploration as the primary source for innovation
Win your customers’ hearts
through applied empathy
Building product-led growth means prioritizing your customers experience in everything you do: your product, pricing, marketing, customer engagement and even buying experience. An incredible human user experience inevitably leads to faster growth, greater customer expansion and best-in-class retention. Combining deep customer empathy and experiment driven design will make your products and services thrive.
While methods change within our fast-paced environment, my focus on humans remains constant.
- Work with the most advanced methods & frameworks
- Gain a deep understanding of your customers' “jobs to be done.”
- Discover unfulfilled needs, hopes dreams and wishes
- Boost your customer's engagements, retention, and happiness
- Accelerate your company’s revenue and equity growth
My services are scalable — how big is your ambition?
Hands-On Product Consulting
Do you have trouble keeping all balls in the air? Do you have the feeling that you are missing critical insights? Are you running out of time? Your product roadmap is not clear enough, or you need more growth?
As a freelance product consultant, I can help you to:
- Develop a growth-driven product roadmap
- Install the right metrics
- Optimize your customer onboarding
- Grow activation, engagement & retention
- Achieve so much more
Don’t risk your products to fall short of your ambitions!
Enhance your product team through high intensity, time-boxed engagement.
Product Ownership (Interim)
The economy is subject to fluctuations. Do you have a staff shortage that needs to be filled temporarily as soon as possible? I can be your (interim) product owner or team lead and drive your team the way you need it.
As an interim product owner, I can help you to:
- Assemble your winning product team
- Launch new products, features, and MVPs
- Align your key stakeholders
- Install an engaging product culture
- Achieve so much more
Don’t risk to be too late.
Get a hands-on 15+ years experienced product lead and start rolling out your products and services today.
Product-Centric Training
Let me take you on a unique learning journey.
Foundation: Build better products & services. Faster. Using Google’s Design Sprint.
You want to take the pressure off of your team. Design sprints are just perfect for establishing more agile and innovative methodologies into your culture while exploring new business opportunities for growth.
Bootcamp: Let’s accelerate success with products that drive growth.
You want to find out how you can have higher customer satisfaction ratings and scale faster while spending a fraction of acquisition costs? Here is your path to product-led growth.
Join thousands of successful product-led companies and become product-driven.
Featured Work
Creating the future of work together
Role: Chief Product Owner / Product Lead
- Organization - Built up a product-centric collaborative environment
- Growth - Grew a community of 100.000 creative professionals
- ROI - Increased profitability through updated and more tailored products
- UX - Relaunched interfaces, profiles and onboarding process
Let’s get started in less than 1 hour
55 minutes are just perfect for finding out how we can collaborate
Your story
~ 20 minutes
Being a good listener, I want to fully understand your organization’s purpose, current strategy, pressing needs.
The challenge
~ 20 minutes
Based on your crucial challenge, let’s find out how and if my approach and services can help.
My mission
~ 15 minutes
If it’s a match, we will set trackable goals, and off we go. If not, no worries, we'll stay in touch.
Schedule your free 55 minutes session
Current availability: Feb 2020: 16 hours per week, March 2020: Fully bookedor simply write me at hello@path.berlin